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Hiram Walker Pernod Ricard Our brand is not just one you buy, it is one you experience. And that experience is best summed up in one word - conviviality. Conviviality is about how we do business - bringing our passion to work every day and living by our values of openness, simplicity, collaboration and entrepreneurship. It's the spirit that our founder, Paul Ricard, lived by when he went door-to-door and bar-to-bar, selling his spirits and making a new friend every day. We have transformed our organization around experiences of conviviality, placing the consumer at the heart of our new business model.
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With our unique portfolio of international premium brands encompassing every major category of wines and spirits, Pernod Ricard has the most comprehensive portfolio in the market. Our collection of spirits offers our consumers a full range of premium options to enjoy for any occasion- a night out, a celebratory drink with colleagues or a quiet night at home with family and friends.
We align our consumers' aspirations, the most comprehensive portfolio in the industry and our innovative capabilities to constantly design and develop new products, new services and new experiences. We love pushing the boundaries of product categories to develop new genres, new flavors, and new sensory experiences.
At Pernod Ricard, we are creators of conviviality. It means working with great people from diverse backgrounds who are passionate about our brands, our industry, and spirit: in the words of our founder, "make a new friend every day". Conviviality is our way of life - creating a positive, safe and inclusive environment that encourages our employees to bring their unique selves to work each day.
We are the custodians of a heritage, a history, a terroir that we need to pass on to future generations. There is no alternative but to promote sustainable growth on behalf of all our communities. Our mission is to generate value - value for all of our stakeholders - so we can live in shared prosperity.
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